Opportunity Explorer · Portugal

    Best zones to open a beauty salon in Lisbon

    We scored 16 neighbourhood-sized cells of Lisbon for a beauty salon. Near Rua Gomes Freire leads with 75/100 against a city average of 56/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.

    City average
    56/100
    #1 · Near Rua Gomes Freire
    75/100
    Data confidence
    60%
    Updated
    14 October 2026

    Opportunity map

    Best zones to open a Beauty & Wellness in Lisbon

    Compare neighbourhood scores, evidence and confidence before choosing a specific address.

    Full ranking

    16 zones scored

    #ZoneScoreConfidenceCompetitorsResidents (10-min walk)
    1Near Rua Gomes Freire7560%12 · 4.6★—Open in the interactive map →
    2Bairro Alto7360%8 · 4.7★—Open in the interactive map →
    3Near Avenida Ribeira das Naus7260%8 · 4.7★—Open in the interactive map →
    4Alfama6960%7 · 4.7★—Open in the interactive map →
    5Near Parque Eduardo VII6460%8 · 4.8★—Open in the interactive map →
    6Pena5860%5 · 4.7★—Open in the interactive map →
    7Near Rua da Cintura do Porto de Lisboa (South-West)5760%6 · 4.8★—Open in the interactive map →
    8Near Rua da Ilha do Príncipe5260%7 · 4.6★—Open in the interactive map →
    9Near Travessa Santo António à Graça5060%6 · 4.7★—Open in the interactive map →
    10Near Rua da Imprensa à Estrela4960%4 · 4.8★—Open in the interactive map →
    11Near Rua da Cintura do Porto de Lisboa (North-East)4760%4 · 4.8★—Open in the interactive map →
    12Near Unnamed Road4660%3 · 4.7★—Open in the interactive map →
    13Near Travessa do Barbosa4560%4 · 4.9★—Open in the interactive map →
    14Near Rua Sousa Viterbo4560%4 · 4.7★—Open in the interactive map →
    15Near Avenida Infante Dom Henrique4360%2 · 4.7★—Open in the interactive map →
    16Near Rua Barata Salgueiro4060%3 · 4.7★—Open in the interactive map →

    Top 3 zones in detail

    #1

    Near Rua Gomes Freire

    75
    • Demand100
    • Room72
    • Beatable41
    • Vitality73
    • Access—
    • Cost—
    12
    Competitors
    4.6
    Avg ★
    —
    10′

    Strengths: Demand (+56), Street vitality (+20)

    Main competitors

    • Vitoria's Beauty (Saldanha) · 4.6★ (1,027)
    • Vanité · 4.5★ (568)
    • W Hair Experience · 4.9★ (407)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #2

    Bairro Alto

    73
    • Demand89
    • Room85
    • Beatable37
    • Vitality61
    • Access—
    • Cost—
    8
    Competitors
    4.7
    Avg ★
    —
    10′

    Strengths: Demand (+45)

    Main competitors

    • Hair & Company · 4.8★ (983)
    • WIP Hairport · 4.7★ (317)
    • Ferragial · 4.9★ (302)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #3

    Near Avenida Ribeira das Naus

    72
    • Demand86
    • Room85
    • Beatable39
    • Vitality61
    • Access—
    • Cost—
    8
    Competitors
    4.7
    Avg ★
    —
    10′

    Strengths: Demand (+42)

    Main competitors

    • Hair & Company · 4.8★ (983)
    • WIP Hairport · 4.7★ (317)
    • Ferragial · 4.9★ (302)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    How the score works

    Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.

    • Demand26%

      Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.

    • Room in the market24%

      How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.

    • Beatable competition16%

      Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.

    • Street vitality12%

      Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.

    • Accessibility10%

      Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.

    • Affordability12%

      Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.

    Data sources

    • WorldPop

      residential population per cell

    • OpenStreetMap

      points of interest, transit stops, streets, footfall anchors

    • Valhalla

      10-minute walking isochrones

    • Google Maps

      competitor names, ratings and review volumes (via SerpAPI)

    Frequently asked questions

    Which is the best zone to open a beauty salon in Lisbon?
    Near Rua Gomes Freire scores highest at 75/100, +19 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
    Where does the data come from?
    Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
    How fresh is this ranking?
    Zones were last recomputed on 14 October 2026. The interactive map refreshes the data automatically when the cache expires (30 days).