Opportunity Explorer · Italy

    Best zones to open a beauty salon in Florence

    We scored 16 neighbourhood-sized cells of Florence for a beauty salon. San Giovanni leads with 71/100 against a city average of 46/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.

    City average
    46/100
    #1 · San Giovanni
    71/100
    Data confidence
    49%
    Updated
    13 October 2026

    Opportunity map

    Best zones to open a Beauty & Wellness in Florence

    Compare neighbourhood scores, evidence and confidence before choosing a specific address.

    Full ranking

    16 zones scored

    #ZoneScoreConfidenceCompetitorsResidents (10-min walk)
    1San Giovanni7150%18 · 4.8★—Open in the interactive map →
    2District 1 (East)6750%13 · 4.8★—Open in the interactive map →
    3District 1 (South-East)6150%8 · 4.9★—Open in the interactive map →
    4San Lorenzo5550%10 · 4.7★—Open in the interactive map →
    5San Frediano5250%7 · 4.7★—Open in the interactive map →
    6Near Viale della Meridiana4950%6 · 4.9★—Open in the interactive map →
    7Near Lungarno Francesco Ferrucci4850%6 · 4.8★—Open in the interactive map →
    8Near Via dell'Erta Canina4850%4 · 4.8★—Open in the interactive map →
    9Near Piazza Guglielmo Oberdan4650%4 · 4.8★—Open in the interactive map →
    10Near Via Roti Michelozzi3750%2 · 4.9★—Open in the interactive map →
    11Near Via Pisana3750%3 · 4.9★—Open in the interactive map →
    12San Miniato3650%1 · 4.7★—Open in the interactive map →
    13Near Via Paolo Mascagni3550%1 · 4.7★—Open in the interactive map →
    14Near Viale Evangelista Torricelli3550%1 · 4.7★—Open in the interactive map →
    15District 1 (North-West)3250%1 · 5.0★—Open in the interactive map →
    16Near Viuzzo di Gamberaia2140%0—Open in the interactive map →

    Top 3 zones in detail

    #1

    San Giovanni

    71
    • Demand100
    • Room52
    • Beatable36
    • Vitality93
    • Access—
    • Cost—
    18
    Competitors
    4.8
    Avg ★
    —
    10′

    Strengths: Demand (+74), Street vitality (+42)

    Watch out: Room in the market (−20)

    Main competitors

    • Contrasto AVEDA Lifestyle Salon & SPA - Miglior Parrucchiere Firenze · 4.8★ (948)
    • Hairforce · 4.9★ (634)
    • Contrasto AVEDA - Parrucchiere Firenze - Aveda Salon · 5.0★ (569)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #2

    District 1 (East)

    67
    • Demand77
    • Room72
    • Beatable35
    • Vitality77
    • Access—
    • Cost—
    13
    Competitors
    4.8
    Avg ★
    —
    10′

    Strengths: Demand (+51), Street vitality (+26)

    Main competitors

    • Contrasto AVEDA Lifestyle Salon & SPA - Miglior Parrucchiere Firenze · 4.8★ (948)
    • Hairforce · 4.9★ (634)
    • Contrasto AVEDA - Parrucchiere Firenze - Aveda Salon · 5.0★ (569)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #3

    District 1 (South-East)

    61
    • Demand56
    • Room85
    • Beatable32
    • Vitality61
    • Access—
    • Cost—
    8
    Competitors
    4.9
    Avg ★
    —
    10′

    Strengths: Demand (+30), Room in the market (+13)

    Main competitors

    • Contrasto AVEDA Lifestyle Salon & SPA - Miglior Parrucchiere Firenze · 4.8★ (948)
    • Hairforce · 4.9★ (634)
    • Contrasto AVEDA - Parrucchiere Firenze - Aveda Salon · 5.0★ (569)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    How the score works

    Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.

    • Demand26%

      Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.

    • Room in the market24%

      How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.

    • Beatable competition16%

      Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.

    • Street vitality12%

      Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.

    • Accessibility10%

      Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.

    • Affordability12%

      Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.

    Data sources

    • WorldPop

      residential population per cell

    • OpenStreetMap

      points of interest, transit stops, streets, footfall anchors

    • Valhalla

      10-minute walking isochrones

    • Google Maps

      competitor names, ratings and review volumes (via SerpAPI)

    Frequently asked questions

    Which is the best zone to open a beauty salon in Florence?
    San Giovanni scores highest at 71/100, +25 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
    Where does the data come from?
    Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
    How fresh is this ranking?
    Zones were last recomputed on 13 October 2026. The interactive map refreshes the data automatically when the cache expires (30 days).