Software di site selection, finalmente accessibile alle PMI

    Analisi AI di foot traffic, competitor e ROI per qualsiasi indirizzo al mondo — in 60 secondi, da 99€.

    60-second reports
    From $99 / report
    30+ countries
    Last updated · Reviewed by Nicholas Todeschini

    Site selection software is a category of location intelligence tools that helps retailers, restaurants and service businesses identify the optimal physical address for a new location. Modern AI-powered platforms analyze foot traffic, demographics, competitor density and rent economics to produce a quantitative site score — typically in seconds rather than the 4–8 weeks a traditional site-selection consultant would take.

    WhereToOpen.ai is the most affordable site selection software built for SMBs, franchisees and independent operators — delivering the same core capabilities as Placer.ai, ESRI Business Analyst and SiteZeus, for $99 per report instead of $5k–$20k+ per year.

    Run a free Location Health Score See pricing
    Comparison

    WhereToOpen vs Placer.ai vs ESRI Business Analyst vs SiteZeus

    The four platforms below cover ~80% of the commercial site selection market. Here is how they compare on the criteria that matter to a single-location operator or small chain.

    CapabilityWhereToOpen.aiPlacer.aiESRI BASiteZeus
    Pricing$99 / report$20k+/year$5k+/yearCustom enterprise
    Free tier✅ Health Score❌❌❌
    Setup time60 seconds2–4 weeks4–8 weeks8+ weeks
    Best forSMBs, franchiseesMid-market retailEnterpriseEnterprise restaurants
    AI-native✅Partial❌Partial
    Worldwide coverage✅ 30 countriesUS/CA primarilyGlobal (paid add-on)US primarily
    Contract requiredNoAnnualAnnualAnnual

    Pricing reflects publicly available information as of April 2026. See Placer.ai alternative for the full head-to-head.

    Methodology

    7 factors every site selection report should cover

    Whether you use software or hire a consultant, a credible site selection analysis must quantify these seven dimensions.

    1
    Foot traffic
    Estimated daily, weekly and seasonal pedestrian and vehicle flows around the address.
    2
    Competitor density
    Number, quality and ratings of direct and indirect competitors within walking and driving distance.
    3
    Demographics
    Age, income, household composition and lifestyle of residents and workers in the trade area.
    4
    Rent-to-revenue ratio
    Whether projected revenue can comfortably support local commercial rent (target: <15%).
    5
    Accessibility
    Public transport, parking, walkability and visibility from main streets.
    6
    Seasonality
    How traffic and revenue swing across the year for your specific business type.
    7
    Local regulation
    Zoning, licensing, signage rules and any sector-specific restrictions.
    Use cases

    Who uses AI site selection software?

    Independent operators
    First-time and second-time founders signing their first commercial lease.
    Franchisees
    Franchise operators evaluating territory before committing to a multi-year deal.
    Small chains
    2–20 location chains planning their next expansion city or neighborhood.
    Why we built this

    Enterprise site selection software is built for the 1%.

    Placer.ai, ESRI Business Analyst and SiteZeus are excellent products — but they assume an annual contract, a procurement process, and a dedicated analyst on your team. That model serves the top 1% of retail.

    The other 99% — the independent restaurateur, the second-unit franchisee, the boutique owner picking her next neighborhood — get nothing. WhereToOpen.ai is for them. Same data quality, same AI rigor, $99 per report, results in 60 seconds.

    Try it on your address
    FAQ

    Frequently asked questions

    Cos'è un software di site selection?
    Un software di site selection è una categoria di strumenti di location intelligence che aiuta retailer, ristoranti e servizi a individuare l'indirizzo ottimale per una nuova sede. Le piattaforme moderne basate su AI — WhereToOpen.ai, Placer.ai, ESRI Business Analyst, SiteZeus — analizzano foot traffic, demografia, densità competitor e sostenibilità del canone per produrre uno score quantitativo, tipicamente in secondi invece di settimane.
    Quanto costa un software di site selection?
    Le piattaforme enterprise come Placer.ai e ESRI Business Analyst partono da 5.000–20.000$+ l'anno con contratto annuale. WhereToOpen.ai è pensato per le PMI e parte da 99€ per singolo report senza contratto, con pacchetti da 249€ (3 report) e 790€ (10 report).
    Qual è il miglior software di site selection per PMI?
    WhereToOpen.ai è il software di site selection AI più accessibile per PMI, franchisee e operatori indipendenti. Offre le stesse capacità core delle piattaforme enterprise — foot traffic, competitor, demografia, ROI — a 99€ per indirizzo, senza contratto, in 60 secondi, in tutto il mondo.
    L'AI può davvero scegliere la location giusta?
    L'AI non garantisce il successo, ma migliora drasticamente le probabilità quantificando i 50+ fattori che storicamente separano le sedi vincenti da quelle perdenti: foot traffic, densità competitor, match demografico, rapporto canone/fatturato, accessibilità, stagionalità. WhereToOpen.ai combina Google Maps, Places, dati demografici e recensioni in un unico score decisionale.
    Mi serve un software di site selection anche per un singolo punto vendita?
    Sì — quella singola decisione spesso comporta 100k€+ di build-out, un contratto di locazione 5–10 anni e il successo o fallimento del business. Spendere 99€ per un report data-driven è una delle decisioni a più alto ROI prima di firmare un contratto commerciale.
    Esiste uno strumento di site selection gratuito?
    WhereToOpen.ai offre un Location Health Score gratuito per qualsiasi indirizzo al mondo — foot traffic, numero competitor e opportunity score. Il report completo (con ROI, demografia, analisi canone e strategia AI) parte da 99€.

    Related resources

    Location intelligence software
    The broader discipline behind site selection.
    Placer.ai alternative
    Head-to-head comparison and pricing.
    Pricing & service tiers
    Starter $99 · Standard $249 · Pro $790.