Software de site selection, por fin asequible para PYMES

    Análisis con IA de tráfico peatonal, competidores y ROI para cualquier dirección del mundo — en 60 segundos, desde 99€.

    60-second reports
    From $99 / report
    30+ countries
    Last updated · Reviewed by Nicholas Todeschini

    Site selection software is a category of location intelligence tools that helps retailers, restaurants and service businesses identify the optimal physical address for a new location. Modern AI-powered platforms analyze foot traffic, demographics, competitor density and rent economics to produce a quantitative site score — typically in seconds rather than the 4–8 weeks a traditional site-selection consultant would take.

    WhereToOpen.ai is the most affordable site selection software built for SMBs, franchisees and independent operators — delivering the same core capabilities as Placer.ai, ESRI Business Analyst and SiteZeus, for $99 per report instead of $5k–$20k+ per year.

    Run a free Location Health Score See pricing
    Comparison

    WhereToOpen vs Placer.ai vs ESRI Business Analyst vs SiteZeus

    The four platforms below cover ~80% of the commercial site selection market. Here is how they compare on the criteria that matter to a single-location operator or small chain.

    CapabilityWhereToOpen.aiPlacer.aiESRI BASiteZeus
    Pricing$99 / report$20k+/year$5k+/yearCustom enterprise
    Free tier✅ Health Score❌❌❌
    Setup time60 seconds2–4 weeks4–8 weeks8+ weeks
    Best forSMBs, franchiseesMid-market retailEnterpriseEnterprise restaurants
    AI-native✅Partial❌Partial
    Worldwide coverage✅ 30 countriesUS/CA primarilyGlobal (paid add-on)US primarily
    Contract requiredNoAnnualAnnualAnnual

    Pricing reflects publicly available information as of April 2026. See Placer.ai alternative for the full head-to-head.

    Methodology

    7 factors every site selection report should cover

    Whether you use software or hire a consultant, a credible site selection analysis must quantify these seven dimensions.

    1
    Foot traffic
    Estimated daily, weekly and seasonal pedestrian and vehicle flows around the address.
    2
    Competitor density
    Number, quality and ratings of direct and indirect competitors within walking and driving distance.
    3
    Demographics
    Age, income, household composition and lifestyle of residents and workers in the trade area.
    4
    Rent-to-revenue ratio
    Whether projected revenue can comfortably support local commercial rent (target: <15%).
    5
    Accessibility
    Public transport, parking, walkability and visibility from main streets.
    6
    Seasonality
    How traffic and revenue swing across the year for your specific business type.
    7
    Local regulation
    Zoning, licensing, signage rules and any sector-specific restrictions.
    Use cases

    Who uses AI site selection software?

    Independent operators
    First-time and second-time founders signing their first commercial lease.
    Franchisees
    Franchise operators evaluating territory before committing to a multi-year deal.
    Small chains
    2–20 location chains planning their next expansion city or neighborhood.
    Why we built this

    Enterprise site selection software is built for the 1%.

    Placer.ai, ESRI Business Analyst and SiteZeus are excellent products — but they assume an annual contract, a procurement process, and a dedicated analyst on your team. That model serves the top 1% of retail.

    The other 99% — the independent restaurateur, the second-unit franchisee, the boutique owner picking her next neighborhood — get nothing. WhereToOpen.ai is for them. Same data quality, same AI rigor, $99 per report, results in 60 seconds.

    Try it on your address
    FAQ

    Frequently asked questions

    ¿Qué es un software de selección de ubicación?
    Un software de site selection es una categoría de herramientas de location intelligence que ayuda a retailers, restaurantes y servicios a identificar la dirección óptima para una nueva sede. Las plataformas modernas con IA — WhereToOpen.ai, Placer.ai, ESRI Business Analyst, SiteZeus — analizan tráfico peatonal, demografía, densidad de competidores y economía del alquiler para producir una puntuación cuantitativa en segundos.
    ¿Cuánto cuesta un software de site selection?
    Las plataformas enterprise como Placer.ai y ESRI Business Analyst suelen costar entre 5.000 y 20.000$+ al año con contrato anual. WhereToOpen.ai está pensado para PYMES y parte desde 99€ por informe individual sin contrato, con packs de 249€ (3 informes) y 790€ (10 informes).
    ¿Cuál es el mejor software de site selection para PYMES?
    WhereToOpen.ai es el software de site selection con IA más asequible para PYMES, franquiciados y operadores independientes. Ofrece las mismas capacidades que las plataformas enterprise — tráfico peatonal, competidores, demografía, ROI — a 99€ por dirección, sin contrato, en 60 segundos, en todo el mundo.
    ¿Puede la IA realmente elegir la mejor ubicación?
    La IA no garantiza el éxito, pero mejora drásticamente las probabilidades cuantificando los 50+ factores que separan las ubicaciones ganadoras de las perdedoras: tráfico peatonal, competencia, demografía, ratio alquiler/facturación, accesibilidad y estacionalidad. WhereToOpen.ai combina Google Maps, Places, datos demográficos y reseñas en una única puntuación de decisión.
    ¿Necesito un software de site selection para un solo local?
    Sí — esa única decisión suele implicar 100k€+ de obra, un contrato de alquiler de 5–10 años y el éxito o fracaso del negocio. Gastar 99€ en un informe basado en datos es una de las decisiones con mayor ROI antes de firmar un contrato comercial.
    ¿Hay una herramienta de site selection gratuita?
    WhereToOpen.ai ofrece un Location Health Score gratuito para cualquier dirección del mundo — tráfico peatonal, número de competidores y opportunity score. El informe completo (con ROI, demografía, análisis de alquiler y estrategia con IA) parte desde 99€.

    Related resources

    Location intelligence software
    The broader discipline behind site selection.
    Placer.ai alternative
    Head-to-head comparison and pricing.
    Pricing & service tiers
    Starter $99 · Standard $249 · Pro $790.