Best zones to open a shop in Oslo
We scored 16 neighbourhood-sized cells of Oslo for a shop. Akershus Festning leads with 81/100 against a city average of 58/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.
- City average
- 58/100
- #1 · Akershus Festning
- 81/100
- Data confidence
- 60%
- Updated
- 13 October 2026
Opportunity map
Best zones to open a Retail in Oslo
Compare neighbourhood scores, evidence and confidence before choosing a specific address.
City score 58/100· 16 zones· Updated Oct 13, 2026
- 181Akershus Festning19 competitors · 4.3★
- 280Grünerløkka (South-West)18 competitors · 4.5★
- 377Sentrum (Centre)18 competitors · 4.4★
- 473Sentrum (South-East)16 competitors · 4.4★
- 573Gamle Oslo9 competitors · 4.2★
- 664Sentrum (North-West)11 competitors · 4.5★
- 759Grünerløkka (North-East)16 competitors · 4.5★
- 855Bjørvika11 competitors · 4.3★
- 954Near Fredrikke Qvams gate14 competitors · 4.6★
- 1051Filipstad6 competitors · 4.0★
- 1149Near Stranden6 competitors · 4.4★
- 1247Grønland, Oslo6 competitors · 4.3★
- 1346Near Sørengkaia4 competitors · 4.2★
- 1446Frogner7 competitors · 4.6★
- 1538Near Vei Uten Navn2 competitors · 4.3★
- 1634Near Tjuvholmen allé3 competitors · 5.0★
Full ranking
16 zones scored
| # | Zone | Score | Confidence | Competitors | Residents (10-min walk) | |
|---|---|---|---|---|---|---|
| 1 | Akershus Festning | 81 | 60% | 19 · 4.3★ | — | Open in the interactive map → |
| 2 | Grünerløkka (South-West) | 80 | 60% | 18 · 4.5★ | — | Open in the interactive map → |
| 3 | Sentrum (Centre) | 77 | 60% | 18 · 4.4★ | — | Open in the interactive map → |
| 4 | Sentrum (South-East) | 73 | 60% | 16 · 4.4★ | — | Open in the interactive map → |
| 5 | Gamle Oslo | 73 | 60% | 9 · 4.2★ | — | Open in the interactive map → |
| 6 | Sentrum (North-West) | 64 | 60% | 11 · 4.5★ | — | Open in the interactive map → |
| 7 | Grünerløkka (North-East) | 59 | 60% | 16 · 4.5★ | — | Open in the interactive map → |
| 8 | Bjørvika | 55 | 60% | 11 · 4.3★ | — | Open in the interactive map → |
| 9 | Near Fredrikke Qvams gate | 54 | 60% | 14 · 4.6★ | — | Open in the interactive map → |
| 10 | Filipstad | 51 | 60% | 6 · 4.0★ | — | Open in the interactive map → |
| 11 | Near Stranden | 49 | 60% | 6 · 4.4★ | — | Open in the interactive map → |
| 12 | Grønland, Oslo | 47 | 60% | 6 · 4.3★ | — | Open in the interactive map → |
| 13 | Near Sørengkaia | 46 | 60% | 4 · 4.2★ | — | Open in the interactive map → |
| 14 | Frogner | 46 | 60% | 7 · 4.6★ | — | Open in the interactive map → |
| 15 | Near Vei Uten Navn | 38 | 60% | 2 · 4.3★ | — | Open in the interactive map → |
| 16 | Near Tjuvholmen allé | 34 | 60% | 3 · 5.0★ | — | Open in the interactive map → |
Top 3 zones in detail
Akershus Festning
- Demand96
- Room52
- Beatable55
- Vitality96
- Access—
- Cost—
Strengths: Demand (+55), Street vitality (+28)
Watch out: Room in the market (−17)
Main competitors
- Steen & Strøm Department Store · 4.2★ (3,423)
- Neo Tokyo Arkaden · 4.6★ (2,459)
- Panduro Hobby Karl Johan · 4.4★ (805)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
Grünerløkka (South-West)
- Demand100
- Room52
- Beatable49
- Vitality93
- Access—
- Cost—
Strengths: Demand (+59), Street vitality (+25)
Watch out: Room in the market (−17)
Main competitors
- Steen & Strøm Department Store · 4.2★ (3,423)
- Neo Tokyo Arkaden · 4.6★ (2,459)
- WayNor · 4.5★ (802)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
Sentrum (Centre)
- Demand89
- Room52
- Beatable50
- Vitality93
- Access—
- Cost—
Strengths: Demand (+48), Street vitality (+25)
Watch out: Room in the market (−17)
Main competitors
- Steen & Strøm Department Store · 4.2★ (3,423)
- Neo Tokyo Arkaden · 4.6★ (2,459)
- Sprell · 4.5★ (716)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
How the score works
Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.
- Demand22%
Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.
- Room in the market16%
How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.
- Beatable competition10%
Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.
- Street vitality24%
Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.
- Accessibility16%
Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.
- Affordability12%
Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.
Data sources
- WorldPop
residential population per cell
- OpenStreetMap
points of interest, transit stops, streets, footfall anchors
- Valhalla
10-minute walking isochrones
- Google Maps
competitor names, ratings and review volumes (via SerpAPI)
Frequently asked questions
- Which is the best zone to open a shop in Oslo?
- Akershus Festning scores highest at 81/100, +23 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
- Where does the data come from?
- Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
- How fresh is this ranking?
- Zones were last recomputed on 13 October 2026. The interactive map refreshes the data automatically when the cache expires (30 days).