Best zones to open a shop in Naples
We scored 16 neighbourhood-sized cells of Naples for a shop. Near Via Palermo (West) leads with 71/100 against a city average of 46/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.
- City average
- 46/100
- #1 · Near Via Palermo (West)
- 71/100
- Data confidence
- 48%
- Updated
- 13 October 2026
Opportunity map
Best zones to open a Retail in Naples
Compare neighbourhood scores, evidence and confidence before choosing a specific address.
City score 46/100· 16 zones· Updated Oct 13, 2026
- 171Near Via Palermo (West)3 competitors · 3.9★
- 269Borgo Orefici14 competitors · 4.2★
- 363Decumani14 competitors · 4.5★
- 457Near Via Santa Maria la Scala9 competitors · 4.7★
- 554Near Via Antonio Pacinotti6 competitors · 3.3★
- 654Montecalvario13 competitors · 4.3★
- 754Near Via Benedetto Brin2 competitors · 5.0★
- 848San Ferdinando7 competitors · 4.2★
- 947Borgo Sant'Antonio Abate6 competitors · 4.5★
- 1043Vasto6 competitors · 4.7★
- 1141Rione Sanità4 competitors · 4.7★
- 1235Zona Industriale1 competitors · 4.4★
- 1332Near Molo del Carmine1 competitors · 4.9★
- 1419Near Strada Senza Nome0 competitors
- 1519Materdei0 competitors
- 1619Near Via Palermo (East)0 competitors
Full ranking
16 zones scored
| # | Zone | Score | Confidence | Competitors | Residents (10-min walk) | |
|---|---|---|---|---|---|---|
| 1 | Near Via Palermo (West) | 71 | 50% | 3 · 3.9★ | — | Open in the interactive map → |
| 2 | Borgo Orefici | 69 | 50% | 14 · 4.2★ | — | Open in the interactive map → |
| 3 | Decumani | 63 | 50% | 14 · 4.5★ | — | Open in the interactive map → |
| 4 | Near Via Santa Maria la Scala | 57 | 50% | 9 · 4.7★ | — | Open in the interactive map → |
| 5 | Near Via Antonio Pacinotti | 54 | 50% | 6 · 3.3★ | — | Open in the interactive map → |
| 6 | Montecalvario | 54 | 50% | 13 · 4.3★ | — | Open in the interactive map → |
| 7 | Near Via Benedetto Brin | 54 | 50% | 2 · 5.0★ | — | Open in the interactive map → |
| 8 | San Ferdinando | 48 | 50% | 7 · 4.2★ | — | Open in the interactive map → |
| 9 | Borgo Sant'Antonio Abate | 47 | 50% | 6 · 4.5★ | — | Open in the interactive map → |
| 10 | Vasto | 43 | 50% | 6 · 4.7★ | — | Open in the interactive map → |
| 11 | Rione Sanità | 41 | 50% | 4 · 4.7★ | — | Open in the interactive map → |
| 12 | Zona Industriale | 35 | 50% | 1 · 4.4★ | — | Open in the interactive map → |
| 13 | Near Molo del Carmine | 32 | 50% | 1 · 4.9★ | — | Open in the interactive map → |
| 14 | Near Strada Senza Nome | 19 | 40% | 0 | — | Open in the interactive map → |
| 15 | Materdei | 19 | 40% | 0 | — | Open in the interactive map → |
| 16 | Near Via Palermo (East) | 19 | 40% | 0 | — | Open in the interactive map → |
Top 3 zones in detail
Near Via Palermo (West)
- Demand100
- Room68
- Beatable76
- Vitality45
- Access—
- Cost—
Strengths: Demand (+77), Beatable competition (+24)
Main competitors
- Sole365 · 4.4★ (4,953)
- UNIVERSITY MINIMARKET · 4.7★ (28)
- EHSAN MINI MARKET · 2.5★ (19)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
Borgo Orefici
- Demand57
- Room72
- Beatable63
- Vitality80
- Access—
- Cost—
Strengths: Demand (+34), Street vitality (+31)
Main competitors
- London Store · 4.8★ (1,360)
- Fanta Universe · 4.6★ (435)
- GO NOW STORE · 4.3★ (214)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
Decumani
- Demand45
- Room72
- Beatable47
- Vitality80
- Access—
- Cost—
Strengths: Demand (+22), Street vitality (+31)
Main competitors
- London Store · 4.8★ (1,360)
- Fanta Universe · 4.6★ (435)
- London Outlet Store · 4.3★ (129)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
How the score works
Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.
- Demand22%
Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.
- Room in the market16%
How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.
- Beatable competition10%
Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.
- Street vitality24%
Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.
- Accessibility16%
Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.
- Affordability12%
Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.
Data sources
- WorldPop
residential population per cell
- OpenStreetMap
points of interest, transit stops, streets, footfall anchors
- Valhalla
10-minute walking isochrones
- Google Maps
competitor names, ratings and review volumes (via SerpAPI)
Frequently asked questions
- Which is the best zone to open a shop in Naples?
- Near Via Palermo (West) scores highest at 71/100, +25 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
- Where does the data come from?
- Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
- How fresh is this ranking?
- Zones were last recomputed on 13 October 2026. The interactive map refreshes the data automatically when the cache expires (30 days).