Best location for a Domino's Pizza in New York

    6 neighbourhoods ranked for pizzeria sites on footfall, competition, rent and business-type fit.

    Pizzeria in New York — key figures

    Average investment
    €180,000 - €420,000
    Commercial rent
    $35-250/sqm
    Local competition index
    58/100
    Break-even
    16-32 months

    Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · last reviewed 2026-09-01. Figures are modelled estimates, not audited financials.

    Top areas for a Domino's Pizza in New York

    1. 1

      Lower East Side

      High footfall, rising area

      Rent: $55-85

      76
    2. 2

      Queens Astoria

      Low competition

      Rent: $4,000-9,000

      70
    3. 3

      Harlem

      Rising area

      Rent: $35-55

      68
    4. 4

      Brooklyn Williamsburg

      High footfall, crowded market

      Rent: $8,000-18,000

      58
    5. 5

      Manhattan Midtown

      High footfall, crowded market

      Rent: $15,000-35,000

      58
    6. 6

      SoHo

      High footfall, crowded market

      Rent: $120-250

      58

    Last reviewed 2026-09-01. Source: WhereToOpen.ai location intelligence. Franchise fees and contract terms are set by Domino's Pizza; the figures above are category estimates for New York, not brand-disclosed numbers.

    Domino's Pizza in New York: frequently asked answers

    Where is the best location for a Domino's Pizza in New York?

    Lower East Side scores 76/100 for pizzeria locations in New York, ahead of Queens Astoria (70/100) and Harlem (68/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of New York rank highest for a pizza delivery?

    Lower East Side (76/100), Queens Astoria (70/100), Harlem (68/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a pizza delivery in New York?

    Total investment for a pizzeria runs €180,000 - €420,000, with commercial rent around $35-250/sqm. Domino's Pizza franchise fees and contract terms are set by the brand and are not included in this estimate.

    How long does a pizza delivery in New York take to break even?

    Typically 16-32 months for this category, with an expected annual ROI of 32-52%.

    How competitive is New York for this category?

    The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of New York should a Domino's Pizza franchisee avoid?

    SoHo scores lowest at 58/100 for this category: high footfall, crowded market.

    Keep exploring

    All cities for a Domino's Pizza franchise →Opening a pizzeria in New York →Domino's Pizza official franchising page →