Best location for a Domino's Pizza in London

    6 neighbourhoods ranked for pizzeria sites on footfall, competition, rent and business-type fit.

    Pizzeria in London — key figures

    Average investment
    €180,000 - €420,000
    Commercial rent
    £35-150/sqm
    Local competition index
    67/100
    Break-even
    16-32 months

    Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · last reviewed 2026-09-01. Figures are modelled estimates, not audited financials.

    Top areas for a Domino's Pizza in London

    1. 1

      Canary Wharf

      High footfall, rising area

      Rent: £60-95

      76
    2. 2

      Brixton

      Rising area

      Rent: £35-55

      68
    3. 3

      Camden

      High footfall, crowded market

      Rent: £45-70

      58
    4. 4

      Notting Hill

      High footfall, crowded market

      Rent: £70-110

      58
    5. 5

      Shoreditch

      High footfall, crowded market

      Rent: £55-85

      58
    6. 6

      Soho

      High footfall, crowded market

      Rent: £90-150

      58

    Last reviewed 2026-09-01. Source: WhereToOpen.ai location intelligence. Franchise fees and contract terms are set by Domino's Pizza; the figures above are category estimates for London, not brand-disclosed numbers.

    Domino's Pizza in London: frequently asked answers

    Where is the best location for a Domino's Pizza in London?

    Canary Wharf scores 76/100 for pizzeria locations in London, ahead of Brixton (68/100) and Camden (58/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of London rank highest for a pizza delivery?

    Canary Wharf (76/100), Brixton (68/100), Camden (58/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a pizza delivery in London?

    Total investment for a pizzeria runs €180,000 - €420,000, with commercial rent around £35-150/sqm. Domino's Pizza franchise fees and contract terms are set by the brand and are not included in this estimate.

    How long does a pizza delivery in London take to break even?

    Typically 16-32 months for this category, with an expected annual ROI of 32-52%.

    How competitive is London for this category?

    The local competition index is 67/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of London should a Domino's Pizza franchisee avoid?

    Soho scores lowest at 58/100 for this category: high footfall, crowded market.

    Keep exploring

    All cities for a Domino's Pizza franchise →Opening a pizzeria in London →Domino's Pizza official franchising page →