Best location for a Domino's Pizza in Florence

    6 neighbourhoods ranked for pizzeria sites on footfall, competition, rent and business-type fit.

    Pizzeria in Florence — key figures

    Average investment
    €180,000 - €420,000
    Commercial rent
    €2,500-6,000/month
    Local competition index
    58/100
    Break-even
    16-32 months

    Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · last reviewed 2026-09-01. Figures are modelled estimates, not audited financials.

    Top areas for a Domino's Pizza in Florence

    1. 1

      Novoli

      Low competition

      Rent: €1,800-3,500

      70
    2. 2

      San Lorenzo

      High footfall

      Rent: €2,500-4,500

      70
    3. 3

      Santo Spirito

      High footfall

      Rent: €2,200-4,800

      70
    4. 4

      Historic Center

      High footfall, crowded market

      Rent: €4,000-8,000

      58
    5. 5

      Oltrarno

      High footfall, crowded market

      Rent: €2,800-5,500

      58
    6. 6

      Santa Croce

      High footfall, crowded market

      Rent: €3,000-6,000

      58

    Last reviewed 2026-09-01. Source: WhereToOpen.ai location intelligence. Franchise fees and contract terms are set by Domino's Pizza; the figures above are category estimates for Florence, not brand-disclosed numbers.

    Domino's Pizza in Florence: frequently asked answers

    Where is the best location for a Domino's Pizza in Florence?

    Novoli scores 70/100 for pizzeria locations in Florence, ahead of San Lorenzo (70/100) and Santo Spirito (70/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of Florence rank highest for a pizza delivery?

    Novoli (70/100), San Lorenzo (70/100), Santo Spirito (70/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a pizza delivery in Florence?

    Total investment for a pizzeria runs €180,000 - €420,000, with commercial rent around €2,500-6,000/month. Domino's Pizza franchise fees and contract terms are set by the brand and are not included in this estimate.

    How long does a pizza delivery in Florence take to break even?

    Typically 16-32 months for this category, with an expected annual ROI of 32-52%.

    How competitive is Florence for this category?

    The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of Florence should a Domino's Pizza franchisee avoid?

    Santa Croce scores lowest at 58/100 for this category: high footfall, crowded market.

    Keep exploring

    All cities for a Domino's Pizza franchise →Opening a pizzeria in Florence →Domino's Pizza official franchising page →