Best zones to open a restaurant in London
We scored 16 neighbourhood-sized cells of London for a restaurant. Wood Wharf leads with 73/100 against a city average of 56/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.
- City average
- 56/100
- #1 · Wood Wharf
- 73/100
- Data confidence
- 63%
- Updated
- 13 October 2026
Opportunity map
Best zones to open a Food & Beverage in London
Compare neighbourhood scores, evidence and confidence before choosing a specific address.
City score 56/100· 16 zones· Updated Oct 13, 2026
- 173Wood Wharf15 competitors · 4.6★
- 268White City Estate13 competitors · 4.5★
- 363Ocean Estate8 competitors · 4.2★
- 462Lincoln North Estate8 competitors · 4.6★
- 561Dickens Estate9 competitors · 4.5★
- 660Burdett Estate9 competitors · 4.6★
- 756Regents Park Estate8 competitors · 4.7★
- 854Lower Hurlingham13 competitors · 4.5★
- 954Locksley Estate3 competitors · 4.6★
- 1054Lisson Green Estate10 competitors · 4.7★
- 1153Churchill Gardens Estate7 competitors · 4.2★
- 1251The Phillimore Estate11 competitors · 4.7★
- 1349Andover Estate13 competitors · 4.7★
- 1447Wandsworth Riverside Quarter8 competitors · 4.7★
- 1547Doddington and Rollo Estate10 competitors · 4.8★
- 1646Marquess Estate7 competitors · 4.7★
Full ranking
16 zones scored
| # | Zone | Score | Confidence | Competitors | Residents (10-min walk) | |
|---|---|---|---|---|---|---|
| 1 | Wood Wharf | 73 | 60% | 15 · 4.6★ | — | Open in the interactive map → |
| 2 | White City Estate | 68 | 60% | 13 · 4.5★ | — | Open in the interactive map → |
| 3 | Ocean Estate | 63 | 70% | 8 · 4.2★ | — | Open in the interactive map → |
| 4 | Lincoln North Estate | 62 | 70% | 8 · 4.6★ | — | Open in the interactive map → |
| 5 | Dickens Estate | 61 | 60% | 9 · 4.5★ | — | Open in the interactive map → |
| 6 | Burdett Estate | 60 | 70% | 9 · 4.6★ | — | Open in the interactive map → |
| 7 | Regents Park Estate | 56 | 60% | 8 · 4.7★ | — | Open in the interactive map → |
| 8 | Lower Hurlingham | 54 | 60% | 13 · 4.5★ | — | Open in the interactive map → |
| 9 | Locksley Estate | 54 | 70% | 3 · 4.6★ | — | Open in the interactive map → |
| 10 | Lisson Green Estate | 54 | 60% | 10 · 4.7★ | — | Open in the interactive map → |
| 11 | Churchill Gardens Estate | 53 | 60% | 7 · 4.2★ | — | Open in the interactive map → |
| 12 | The Phillimore Estate | 51 | 60% | 11 · 4.7★ | — | Open in the interactive map → |
| 13 | Andover Estate | 49 | 60% | 13 · 4.7★ | — | Open in the interactive map → |
| 14 | Wandsworth Riverside Quarter | 47 | 60% | 8 · 4.7★ | — | Open in the interactive map → |
| 15 | Doddington and Rollo Estate | 47 | 60% | 10 · 4.8★ | — | Open in the interactive map → |
| 16 | Marquess Estate | 46 | 60% | 7 · 4.7★ | — | Open in the interactive map → |
Top 3 zones in detail
Wood Wharf
- Demand100
- Room52
- Beatable41
- Vitality83
- Access—
- Cost—
Strengths: Demand (+59), Street vitality (+17)
Watch out: Room in the market (−23)
Main competitors
- Burger & Lobster - West India Quay · 4.7★ (11,306)
- Dishoom Canary Wharf · 4.7★ (9,988)
- COCO Canary Wharf - Restaurant & Lounge · 4.6★ (8,256)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
White City Estate
- Demand71
- Room72
- Beatable47
- Vitality77
- Access—
- Cost—
Strengths: Demand (+30)
Main competitors
- Bill's Westfield White City Restaurant · 4.7★ (13,161)
- Wahaca White City · 4.6★ (4,130)
- Lahore Village · 4.9★ (3,881)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
Ocean Estate
- Demand49
- Room85
- Beatable62
- Vitality61
- Access—
- Cost—
Strengths: Beatable competition (+18)
Main competitors
- Afrikana Restaurant East London · 4.6★ (2,634)
- German Doner Kebab (GDK) · 4.2★ (2,543)
- Nando's Whitechapel · 4.0★ (2,417)
Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.
How the score works
Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.
- Demand24%
Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.
- Room in the market18%
How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.
- Beatable competition14%
Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.
- Street vitality20%
Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.
- Accessibility16%
Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.
- Affordability8%
Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.
Data sources
- WorldPop
residential population per cell
- OpenStreetMap
points of interest, transit stops, streets, footfall anchors
- Valhalla
10-minute walking isochrones
- Google Maps
competitor names, ratings and review volumes (via SerpAPI)
Frequently asked questions
- Which is the best zone to open a restaurant in London?
- Wood Wharf scores highest at 73/100, +17 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
- Where does the data come from?
- Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
- How fresh is this ranking?
- Zones were last recomputed on 13 October 2026. The interactive map refreshes the data automatically when the cache expires (30 days).