Best location for a Starbucks in Naples

    6 neighbourhoods ranked for coffee shop / specialty café sites on footfall, competition, rent and business-type fit.

    Coffee Shop / Specialty Café in Naples — key figures

    Average investment
    €65,000 - €180,000
    Commercial rent
    €22-48/sqm
    Local competition index
    58/100
    Break-even
    12-24 months

    Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · last reviewed 2026-09-01. Figures are modelled estimates, not audited financials.

    Top areas for a Starbucks in Naples

    1. 1

      Spanish Quarters

      High footfall

      Rent: €1,500-3,000

      70
    2. 2

      Mergellina

      Balanced profile across footfall, rent and competition

      Rent: €2,500-4,800

      62
    3. 3

      Centro Antico

      High footfall, crowded market

      Rent: €2,000-4,500

      58
    4. 4

      Chiaia

      High footfall, crowded market

      Rent: €25-42

      58
    5. 5

      Vomero

      Strong fit for this business type, weak fit for this business type

      Rent: €22-38

      53
    6. 6

      Posillipo

      Weak fit for this business type

      Rent: €28-48

      37

    Last reviewed 2026-09-01. Source: WhereToOpen.ai location intelligence. Franchise fees and contract terms are set by Starbucks; the figures above are category estimates for Naples, not brand-disclosed numbers.

    Starbucks in Naples: frequently asked answers

    Where is the best location for a Starbucks in Naples?

    Spanish Quarters scores 70/100 for coffee shop / specialty café locations in Naples, ahead of Mergellina (62/100) and Centro Antico (58/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of Naples rank highest for a coffee shop?

    Spanish Quarters (70/100), Mergellina (62/100), Centro Antico (58/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a coffee shop in Naples?

    Total investment for a coffee shop / specialty café runs €65,000 - €180,000, with commercial rent around €22-48/sqm. Starbucks franchise fees and contract terms are set by the brand and are not included in this estimate.

    How long does a coffee shop in Naples take to break even?

    Typically 12-24 months for this category, with an expected annual ROI of 35-55%.

    How competitive is Naples for this category?

    The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of Naples should a Starbucks franchisee avoid?

    Posillipo scores lowest at 37/100 for this category: weak fit for this business type.

    Keep exploring

    All cities for a Starbucks franchise →Opening a coffee shop / specialty café in Naples →Starbucks official franchising page →