Best location for a McDonald's in Amsterdam

    6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.

    Restaurant in Amsterdam — key figures

    Average investment
    €120,000 - €400,000
    Commercial rent
    €28-55/sqm
    Local competition index
    58/100
    Break-even
    20-42 months

    Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · last reviewed 2026-09-01. Figures are modelled estimates, not audited financials.

    Top areas for a McDonald's in Amsterdam

    1. 1

      De Pijp

      High footfall, crowded market, strong fit for this business type

      Rent: €28-45

      74
    2. 2

      Noord

      Low competition

      Rent: €3,000-6,000

      70
    3. 3

      Zuidas

      High footfall

      Rent: €8,000-18,000

      70
    4. 4

      Oud-West

      Balanced profile across footfall, rent and competition

      Rent: €4,500-9,000

      62
    5. 5

      Dam Square area

      High footfall, crowded market

      Rent: €8,000-16,000

      58
    6. 6

      Jordaan

      High footfall, crowded market

      Rent: €35-55

      58

    Last reviewed 2026-09-01. Source: WhereToOpen.ai location intelligence. Franchise fees and contract terms are set by McDonald's; the figures above are category estimates for Amsterdam, not brand-disclosed numbers.

    McDonald's in Amsterdam: frequently asked answers

    Where is the best location for a McDonald's in Amsterdam?

    De Pijp scores 74/100 for restaurant locations in Amsterdam, ahead of Noord (70/100) and Zuidas (70/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of Amsterdam rank highest for a quick service restaurant?

    De Pijp (74/100), Noord (70/100), Zuidas (70/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a quick service restaurant in Amsterdam?

    Total investment for a restaurant runs €120,000 - €400,000, with commercial rent around €28-55/sqm. McDonald's franchise fees and contract terms are set by the brand and are not included in this estimate.

    How long does a quick service restaurant in Amsterdam take to break even?

    Typically 20-42 months for this category, with an expected annual ROI of 18-35%.

    How competitive is Amsterdam for this category?

    The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of Amsterdam should a McDonald's franchisee avoid?

    Jordaan scores lowest at 58/100 for this category: high footfall, crowded market.

    Keep exploring

    All cities for a McDonald's franchise →Opening a restaurant in Amsterdam →McDonald's official franchising page →